Osher Ad price comparison
Osher Ad, founded in 2009, is built around large stores and large packs. This is exactly where unit price matters more than pack price: a two kilo bag costs more at the till than a one kilo bag, which tells you nothing about whether it is cheaper per kilo. Kniham puts the two figures side by side, against what the other chains are charging.
Where the chain came from
The chain is registered as Merav – Mazon Kol and was founded in 2009 by three partners: Avraham Moshe Margalit, Arie Boim and Yehuda Laniado. As of 2026 it runs 24 branches in Israel and four more in the United States under the Bingo Wholesale name.
How the prices reach us
This chain publishes its branch prices on a shared price-publication site, where most of the publications we read also sit. The price shown is the last one we have read for the branch you picked.
The chains' price sites, listed by the Consumer Protection Authority · The chain's own site
What you can do in the app
- A discounter is judged on a whole basket, not one line. Scan the pack in your hand and the price per kilo comes with it.
- Check the items you actually buy against the other chains, rather than trusting a chain's name for being cheap.
- One list for the household keeps the weekly staples in one place instead of two.
Sources
Common questions
Why compare by unit price?
Because packs in the same category come in different sizes. Price per kilo or per litre is the only figure that can be compared between two different packs.
Do prices differ between Osher Ad branches?
They can. Each branch is published separately, so in the app you pick a branch and get its prices.
Why does the publication name Merav-Mazon Kol?
That is the company that runs Osher Ad, and that is how it appears in the price publication. The name over the door and the name in the publication need not match.